First of all I am thankful to our Prof. Surya Mishra under whose guideline I am able to complete our project. Throughout my project he gave through instruction regarding the project and different sources. And of curse Mr. Ashish Kumar Mohanta being a company mentor he provided me all the essential information, holds the same space of honor.
Dear Sir, This is to certify that Mr. Rohit Ranjan was enrolled in Whirlpool of India ltd. His project duration was from 7th of October to 15th November. His learning ability, Discipline, Punctuality, and Behavior was good. He has successfully completed the project.
His overall conduct was very good. Sumanta Tiwari Business Manager 4. The findings in this report are based on the data collected by me during the course of the project. Finally, I am very thankful to Prof. Surya Mishra for his valuable academic guidance in my project work. I understand that any coping is liable to be punished in a way that the university authorities deem fit. Date:- Signature of Candidates Rohit Ranjan 5. The parent company headquartered at Benton Harbor, Michigan, USA with a global presence in over countries and manufacturing operation in 13 countries with 11 major brand names such as whirlpool, kitchenAid, Roper, Laden etc.
Whirlpool initiated its international expansion in by entering Brazil. This encouraging trend brought the company to India in the late s. It forayed into the market under a joint venture with TVS group and established the first Whirlpool manufacturing facility in Pondicherry.
Soon Whirlpool acquired Kelvinator India Limited in and marked an entry into Indian refrigerator market as well. The same year also saw acquisition of major share in TVS joint venture and later in , Kelvinator and TVS acquisitions were merged to create Indian Home appliance leader of the future, Whirlpool India.
The company owns three state of the art manufacturing facilities at Faridabad, Pondicherry and Pune. The product range is designed in a way that it employs unique technology in a way that it employs unique technology and offers consumer relevant solutions. In doing so, it was possible to examine the consumer behavior while purchasing a product of whirlpool and its competitors.
During this course of this project, I was fortunate enough to study market behavior and customer trends. My complete focus was promoting the festival offer on shop floor at Hindustan Electronics and Patra Electronics at patia. I have demonstrated the various series of refrigerators and washing machine present in the outlet and handled various queries regarding the products. I tried my best to curb over MOP violation at counter.
KIIT School Of Management 9 P a g e Introduction In the present competitive world if any business organization has to survive it needs to keep an eye on various forces operating in the market. More over competitors constantly try to win over others. In the scenario, every business organization needs to monitor the changes taking place in the market so that they are not caught.
Consumer has limited time, energy and financial resources. Within the available resources, they make purchase and consumption choices as they wish. Consumer purchasing decisions take place over a period of time. The overall goal during this decision process is to evaluate various alternatives and choose the product that satisfies the consumer in the optimal way. Similarly when customers make their purchase decision they get influenced by several major factors.
When customer comes for the purpose of purchasing a refrigerator, they consider many things in their mind such as capacity, storage, star rating, features, money etc. Because they know that they are purchasing a durable product and they are not going to purchase in frequently basis.
Objective The purpose of the project is to understand the various key, external and internal variables which influence various market segments while purchasing the Refrigerators and washing machine. Examples of durable goods include electronic equipment, home furnishing and fixtures, photographic equipment and kitchen appliances. They can be further classified as either white goods, such as refrigerators, washing machines and air conditioners and brown good such as blenders, cooking ranges microwaves or consumer electronics such as televisions, DVD players etc.
Driven by young population with access to disposable incomes and easy finance options, the consumer market has been throwing up staggering figures.
In the past 10 years, global market has witnessed a surge in demand as economics such as Brazil, Mexico, India and china have opened up and begun rapid development, welcoming globalization and privatization.
The consumer durables industry has always exhibited impressive growth despite strong competition and constant price cutting. Given the strong correlation between demand for durable goods and income, the industry naturally suffered at the time of global melt down. However, projection of current year going forward is very optimistic, as consumers resume spending and producers lunches the affordable products to grab the new customers.
Challenges The biggest threats to local industry going forward are supply —related issues pertaining to distribution and infrastructure , as well as demand issues due to hard competition form imported goods. The lack of well- developed distribution can create a challenge for the industry.
In addition, regular power cuts and poor linkages make systematic production, assembly and delivery problematic.
Customers have increasing choice from both domestically problematic. On Customers have increasing choice from both domestically produced and imported goods, with similar features.
This homogeneity makes it difficult for players to remain ahead of competition. Future In India India is set to undergo a major transform over the next two decades with sustained growth resulting in dramatic poverty reduction. Contrary to popular belief, this growth will not be driven by population growth or by dramatic changes in household savings behavior, but rather almost entirely by rising incomes.
Our vision rests on the pillars of innovation, operational excellence, customer-centric approach and diversified talent. I think will be the biggest year ever for us when it comes to new-product launches in the marketplace.
What about the importance of brands in the future? You have been focused on the point of sale in this environment. Are you going to move back to more general advertising? The mediums through which we reach consumers today are so radically different from those of five to ten years ago. We are continuously looking at all the different ways of reaching consumers, including television and online advertising. But the point of sale will always be important.
Appliance consumers are usually in the market for less than two weeks, so it is important for us to be strong at the point of sale. Over the past year, it was especially important, because we did not think we were going to attract people to the market who were not ready to buy anyway.
We trained salespeople very well and have done an even better job of communicating benefits to the floor. As we get into a more normal environment, consumer advertising and online activities certainly will be part of the mix. Our distribution of mediums will be more balanced. But in the current environment, we feel pretty good about where we are directing our investments. In Europe and the United States, I think there will be a slow and long recovery, and we need to reset our expectations for demand.
At the same time, the recession appears to be long over in Brazil, India, and China. Our business is not just driven by the United States anymore. We are operating in a truly global economy in which volatility and the speed of change have radically increased.
We are moving from a plan-forecast-and-deploy model to a read-and-react model. You cannot predict a lot of this stuff, but you better be good at reading market signals and reacting really fast. We have been in Brazil for more than 60 years. I used to tell our Brazilian employees that some day, as the country emerges as a market, it will become more like the United States or Europe. The reality is that the rest of the world is becoming more like Brazil. Volatility is harder for people in North America and Europe to handle than it is for people in an emerging market.
We need to be able to radically reposition our business in three months rather than three years or five years. You can either choose to be a victim of the environment or you can take advantage of changes in the environment.
Volatility can mean opportunity, and speed of change—if your company is faster than others—can be a competitive advantage. Speed and volatility are realities. The first thing a leader has to be able to do is face reality. In the past, speed and volatility have probably had a negative impact on our business, but we have learned.
We have parts of the business that excel in these environments. Increasingly, we see speed and volatility more as opportunities than as detriments to our business. I personally would not profess to have a great understanding of the Indian consumer, but I know we have the processes, the market research, and the approach to brand management and product development to capture consumer insights anywhere in the world.
Executive compensation is a hot issue. Is Whirlpool rethinking how it compensates its executives? We have a heavily weighted pay-for-performance system for executives. Short-term bonuses and long-term incentives are both tied to specific shareholder metrics. If we succeed in delivering on those metrics, we are rewarded. If we do not, we are not. Last year is a great example. All Jobs. Project Mgmt. Head of Inside Sales. Senior Software Engineer - DevOps. Software Engineer II - Remote.
Senior Business Analyst Sales Operations. Senior Program Manager. Software Architect Remote. Junior Engineering Consultant. Learning Specialist. Manager, Global Talent Development Remote.
Product Manager II- Compliance. Account Executive, Acquisition Remote. Senior Product Manager. Account Executive, Compliance Sales Remote. Account Executive.
Junior Software Engineering Consultant. Partnership Manager, New Business. Senior Tax Consultant. Business Development Representative mid-level.
Junior Tax Consultant. Marc Bitzer is the current CEO of the Whirlpool Corporation, meaning that he is the man in charge of one of the biggest manufacturers and marketers of home appliances in the United States and beyond. Here are 10 things that you may or may not have known about Marc Bitzer:. Marc is a version of the Roman praenomen Marcus, which is believed to have been connected to the Roman war god Mars in some manner.
For those who are unfamiliar with Roman naming systems, the praenomen was the personal name, but in practice, it was often passed down from one generation to the next. Likewise, his father was named Gaius Julius Caesar as well. Topographic names have been very common for a very long time.
In the case of Bitzer, it can indicate either someone who lived close to an enclosure or someone who lived in a place called either Bitz or Butz. Given his name, it is perhaps unsurprising to learn that Bitzer was born in Germany and was raised for a time in said country. However, it is interesting to note that he was raised for a time in Switzerland as well, which is an interesting country in that German is the single most often-spoken language followed by French, Italian, and Romansh.
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